Comparing two ads from 'durex'condoms company Research Paper

Comparing two ads from 'durex'condoms company - Research Paper Example In order to see whether people’s attitudes have matured towards sex one will have to look at the types of sexual literature, information and public displays that were available in the past against that which is available now. The advertisement of condoms seem to be more popular and acceptable than it was in the eighties; the first condom ad was aired by Fox television in 1991, afterwards three other major TV networks followed, but prohibited the ads from being displayed at certain times as well as to directly focus on the use of condoms as a means to prevent pregnancy ((Changing standards of condom advertising) The reason for the increase in the willingness by the media to advertise condoms are related to the increasing sexual nature of television shows as well as the HIV/AIDS epidemic.(The changing standards of condom advertising). Even though the advertisment of condoms have increased way in which condoms are advertised always stray form the actual act of sex; most Durex ads seem to cater more to the humorous side of sex and to the consequences. One of the visual ads shown by Durex displays a crib with a price tag of $420. Another ad shows two blown up condoms in the form of people having sex in a very promiscuous position and another one has a picture of Scottish men standing in their kilts with a byline saying: Durex XL (nextround.net). While all of these ads shown by Durex are according to me very creative and humorous, one has to wonder why Durex seems to be forced to display the humorous side of sex most of the time. Maybe we are not living in such modern times as we think? Most Mothers and Fathers are not comfortable discussing or even watching a TV program about sex with their children, and this to me is completely understandable, but most parents seem comfortable referring to the consequences of having sex like HIV and pregnancy. In a study on parent-child talks about sex it was founded that 40%of children