Macgiavelli's Relationship To The Coca-Cola Company Research Paper

Macgiavellis Relationship To The Coca-Cola company - Research Paper ExampleThe current business world is evolution very first, and the customers demand is highly increasing and becoming more train. The existing companies are facing a big challenge on how to cope with this sophisticated custom demand the first growing technology, competency and resources. For the companies to solve the above challenges, there is need for an alliance that is the only solution to the first growing market. The strategic alliance will enable the companies to access new markets, obtain cutting-edge technology, expand geographic reach, and cope with the first contest being experienced (Hoskisson et al., 186).These alliances adjudge allowed most organizations to compete more effectively and consecrate also enabled these companies to be in a good state with the increasing technological and organizational complexities that have currently come into play in the todays market. Strategic alliance has contrib uted in changing the dynamic and structure of the todays competition in the whole world. In general, strategic alliance is whereby two companies come together to obtain a common interest which might not be easy to obtain individually (Botten, 298).MACGIAVELLIS RELATIONSHIP TO THE COCA-COLA COMPANYThe Coca-Cola Company has ventured into the alliance strategy to outdo his rivals in the market. However, according to Machiavelli, a prince who is self-sufficient is better of as he is always ready to meet any enemy at the battlefield. This is because he is always armed with his army. The argument is a contradiction with the approach the Coca-Cola Company is taking. This approach of forming alliances is helping the company to prosper in the todays market.